דרושים בכירים / ניהול

The Retention Manager will have overall responsibility for initiating and implementing retention strategies in order to retain and optimise profitable players:

Key Responsibilities include:

• Actively monitoring and analysing different player segments in order to initiate appropriate retention resolutions to maximise revenues
• Effectively managing and leading the Retention Team, ensuring individual and team creativity, performance and development is encouraged and embraced
• Initiating and implementing new initiatives to optimise results of the VIP and PVIP channels
• Being creative in the development of brand promotions and campaigns
• Planning and fully utilising any communication channels available and thinking creatively of different ways to optimise such channels
• Creating weekly and monthly reports to monitor the success of campaigns
• Continuous monitoring of bonus costs
• Developing, implementing and maintaining the marketing communication strategy for our customers including the development of customer surveys
• Supporting the Internal Marketing channel to optimise the LTV of players
• Working closely with the Operations Manager to ensure the efficient running of campaigns and promotions
• Working closely with the Marcom Team to ensure requirements for content for promotions and campaigns are effectively communicated and executed
• Working closely with the Acquisition teams to support the growth of the mark

• 3 years proven Management and Leadership experience
• Extensive experience and understanding of Online Marketing
• Previous marketing experience that related to different segments (offers, cost effective campaigns, approach, communications etc.)
• Creative marketing knowledge and highly creative in approach
• Extensive experience and knowledge of CRM systems
• Extensive knowledge and experience of Retention tools and initiatives
• Ability to lead and manage projects across company or with other departments with timely manner
• Strong Analytical skills - to be able to create actions based on analysis of campaigns and segments KPI’s , also to be able to optimize campaigns and promotions based on analysis
• Strong organising and prioritising skills
• Results driven
• Visionary approach
• Ability to work under pressure and in a timely manner
• Flexible approach
• Professional Marketing qualification or demonstrable competence at this level