דרושים מרקום

- Use analysis tools to define and track key performance metrics related to business performance, identify opportunities or failure points for improvement and provide insights into customer activities on the company website

- Provide recommendations for website and product changes based on insights drawn from site and competitive market analysis which will improve overall performance

- Track campaign performance of various online and offline marketing efforts

- Perform data analysis and reporting to understand customer preferences, site usage and to track trends

- Assist in evaluating of new business initiatives by having a thorough understanding of user behavior

- Support analytical requests for information from different business units (marketing, brand and product)

· Analyze and interpret data from variety of sources and translate into effective and actionable plans

· BA in relevant field (Economics, Management, Mathematics, Statistics)

· Advanced proficiency in Excel (pivot tables, advanced formulas, etc). Ability to analyze large sets of data to yield actionable findings

· Experience in the design and execution of AB testing. Great understanding of control groups and the importance of metrics

· Conduct analysis on online marketing campaigns or website performance to determine ROI and make recommendations upon this analysis

· Using statistical analysis supporting tools (GA, Omniture or other analytical platforms)

· Strong analytical background, demonstrating an ability to collect data, analyze trends, find opportunities, draw conclusions and make recommendations

· Ability to deliver results in a deadline driven environment