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A fast-growing digital publishing company, established by online advertising veterans, focused on creating and managing premium publisher sites is looking for a talented and experienced CRO to take full responsibility for the company’s Ad Operations. You will be responsible for everything related to our ad monetization sphere: searching, recruiting, onboarding, and managing advertisers of different scale and hands-on management of the demand directly on-site using different ad serving technologies.
This position has a critical impact on the company's success and growth and requires a special combination of high-level business development with low-level day to day work. 'Big-head' approach, high availability and willingness to work outside official working hours, including evening and weekends is required. The company's office is in Emek-Hefer.
Build, implement and lead our Monetization Strategy to align with business goals.
Hands-on work on Google DFP and Header Bidding technologies.
Find, engage & sell our brands to world's biggest networks, advertisers, and exchanges.
Analyze performance of our ad operation and drive business objectives.
Set advertiser objectives and track client results and ROI.
Directly manage an offshore trafficking team.
Collaborate with marketing team to ensure brand consistency.
Stay up-to-date with current technologies and trends in the ad tech ecosystem.
Very high-level English, both written and spoken. (duh…)
Analytic mindset (cares about HOW more than the WHY).
Deep understanding of the advertising/publishing industry (to shorten your learning curve).
Extensive, practical experience and proven success in monetizing large publisher inventory in the ad tech space (so you can teach us).
Experience with Google Publisher tools (Analytics, Adsense, DFP, Adx).
Advanced negotiation skills (so you can generate more $$$).
Fast thinker, Fast Implementer! (for real; if you aren't - don't even apply).
Multitasking skills (so you can do everything, now).
Ability to combine high-level business discussions with day to day hands on work (one-man show).