High Tech Company
Developing and executing go-to-market plans for new products and solutions.
End-to-end ownership of products/solutions market launch (concept, development, roll- out, adoption).
Create and refine the positioning, value proposition, messaging and differentiation for the company’s suite of products.
Drive market research and trends analysis.
Develop, analyze and maintain pricing.
Develop thought leadership (work with external research firms to conduct surveys and other research and obtain key data points that can help promote our solutions).
Create and maintain Sales tools and collateral to enable sales to meet their sales goals.
Conduct Sales training – educating and motivating the field.
Analyze marketing and sales motion through the funnel to draw insights and suggest improvements that increase volume and conversion.
Collaboration with Marketing (Demand gen/Marcom) to fuel demand gen. content , nurturing and other marketing activities with the most effective targeting and messaging.
Collaboration with Product Management on product strategy, product roadmap and product go to market.
Close collaboration with the Business Development and Sales team on partner enablement, regional and customer events and preparations of customer workshops.
Initiate and lead speaking opportunities, user groups and professional events.
Manage analyst relations, provide media briefings, etc. משרה 102838
A Product Marketing leader with at least 4 years of experience in a product marketing position for a B2B SaaS product for enterprises (preferably Data Analytics SaaS/ E-commerce SaaS).
A hands-on leadership approach.
Strategic thinking – ability to transform technology into a clear business proposition.
Self-starter, team player and able to work in a fast-paced environment
English native speaker - articulate with strong verbal and written communication skills.
Proven presentation skills – evangelism, events and speaking opportunities, discussions with high-level decision makers.
Creative and influencing – ability to create succinct, relevant, innovative and clear ways of communicating.