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venture-funded and fast growing startup that’s revolutionizing the old industry in the United States
With offices in USA (HQ) and Tel Aviv, we provides users with a wide variety of home maintenance services
We are disruptors in our field with a great company culture and eyes on the target!
We are looking for a highly motivated, innovative and results-driven marketing automation manager, with a passion for user acquisition, user experience and conversion optimization.
As the email marketing and content manager, you will be responsible for strategizing, initiating, segmenting, building and executing initiatives aiming to generate growth and increase retention.
You’ll be the go-to person with everything related to standalone and automated marketing communication (email, sms, push notification and more), making sure all are as smart and optimized as possible in order to drive the expected uplifts of customer value and engagement.
Be responsible for all marketing communication strategy and automation (all channels: email, sms, push notification,...)
Initiate and manage marketing activities and funnels aimed to generate user acquisition, improve retention and conversion performance.
Monitor activity performance and make recommendations for improvement.
Perform A/B tests and analyze campaign results
Be able to set monthly goals and KPI’s and be responsible for top-line demand from the email and content channel
Create a content strategy and manage our freelance content writing team to support the company KPI objectives.
Understand the customer journey, from first exposure and into life cycle, while constantly testing and developing ways to improve it
Native english speaker - MUST
At least 2 years experience in email marketing
Previous experience with Hubspot or similar (Marketo, Pardot) - MUST
At least 2 year experience in content writing (English, mother tongue) - for standard email/SMS communications, not blog posts.
Strong marketing analytical skills
Experienced in marketing to US customer base
Knowledge of common email metrics and KPI’s
Creative and strategic thinker who can identify opportunities for growth, and content solutions to help achieve goals
Can work collaboratively with different teams including creative design and developers
Self-starter and team player with great energy and drive
Self-motivated, creative thinker with a “can-do” attitude