The International Public Relations & Influencers Associate is responsible for increasing brand awareness, protecting and improving corporate reputation, and supporting business growth on a global level by developing and executing effective integrated communication strategies and media relations programs.
Develops annual International Public Relations strategy in conjunction with PR Agencies/Distributors to support marketing calendar, secure top level media placement, and ensure premium brand positioning across all markets.
Generate innovative PR campaigns and assets in support of new launches, integrated with other marketing channels (digital, social, search, etc.), and communicate vision to all PR agencies.
Plan and manage consumer advertising campaigns, briefing and coordinating with local agencies.
Manage PR and Advertising Budgets for all respective markets to ensure optimal ROI.
Plan and manage all global events, sponsorships and brand partnerships including product launches, fashion week sponsorships, press trips, influencer collaborations; identify new innovative, diverse and digitally focused opportunities.
Research and identify key influencers across all social media platforms. Manage relationships, help create content, monitor performance.
Manage paid influencer relationships, ensure timelines and deliverables are met; develop and help negotiate robust contracts for talent.
Research and hire new PR agencies and prospective third party partners as needed; manage all global PR agencies.
Develop messaging/storytelling strategy and PR assets to support it, including paid editorial/advertorials, press releases, presentations, newsflashes, and interviews
Manage Global Ambassadors and PR Spokespeople.
Review and modify International PR Agency/Partner/Event Contracts as needed, working Cross-Divisionally with Digital and Legal Teams.
Evaluate monthly PR results, oversee and produce reports measuring ROI and impact of PR activities, including influencer collaborations, identifying key activity and outcome metrics demonstrating value. Provide monthly, quarterly, mid-year and year-end analysis; maintain a key understanding of global industry trends affecting brands; make appropriate recommendations on communication strategies.
Desired Skills & Abilities:
2-4 years of similar experience from PR agencies or Int'l companies.
Experience working with Int'l Companies.
Bachelor degree in communications, marketing, advertising, public relations and/or related fields.
Fluent in English, written and verbal. Other languages advantage.
Passionate about PR, Influencers & the beauty industry.
Proven experience working with PR agencies and influencers.
Thrives in an international and corporate environment.
Able to work in a team or individually.
Highly independent, organized and detail-oriented; able to efficiently organize project.
Outstanding project management skills, organized.
Extremely focused while able to multi-task and adapt to changing priority levels for ongoing projects.
Works well under pressure; Great people skills; Love to work with multinationals.
Reliable and able to initiate and see a project through from start to finish with minimal direction.
Proactive, takes initiative.