CRM Manager

פתח תקווה |
1-2 שנים |
משרה מלאה
| לפני 22 שעות
תיאור משרה

We’re looking for someone who understand the customer journey and can manage and promote online marketing campaigns from initiation and planning to execution. They should be motivated, innovative and results-driven person, with passion for marketing, user experience and optimization. Is this you? 

What’s the job?

Customer Journey Mapping - analyzing touch points with the organization and maximizing commercial opportunities
Manage and promote online marketing campaigns from planning to execution, based on specific customer segmentation, or behavioral change objectives. All that while working with numerous operational interfaces – campaign managers, product teams, designers, copywriters, HTML developers, etc.
Develop testing strategies for all aspects of the CRM to ensure the most effective approach for Payoneer and its product offerings.
Optimize and scale our sales and marketing lead lifecycle from end to end including strategy, calendaring, implementation, deployment, optimization, monitoring, reporting, and analysis
Ensure the database is segmented effectively for targeted marketing activities
Data analysis, monitoring of various KPIs for our campaigns, develop benchmark and create dashboard to make the information accessible
The CRM Manager is accountable for the opportunity acceleration, growth and retention of enterprise clients globally, from conceptualization through execution and up to analysis
The CRM manager will proactively offer creative ideas for campaigns and build a holistic approach utilizing business insights to optimize the sales and marketing funnel: from lead, MQL to SQL, to opportunity generation, and existing client growth and retention.

דרישות התפקיד

Have you done this kind of stuff?

2+ years of relevant experience
Bachelor’s degree in Marketing / Industrial Management / Economics
Comprehensive understanding of CRM processes
Strong background in customer conversion, retention and win-back strategies
Must be number driven and analytical with solid excel skills. Able to create data insights and use them to develop actionable tasks/campaigns
Ability to manage projects and matrix interfaces
Experience targeting and working with enterprise B2B companies and understanding of the enterprise buyer’s journey
Working knowledge of Salesforce and Marketo is a plus