Marketing Demand Generation Specialist

פתח תקווה |
3-4 שנים |
משרה מלאה
| לפני 6 שעות
תיאור משרה

We are looking for a data-driven yet creative hands-on marketer with a passion for demand generation and with experience in executing performance-oriented B2B lead generation programs globally. The position involves working in multiple marketing areas, such as demand-gen, development of growth strategies, digital marketing ops, automation strategy and execution, inbound, outbound, paid PPC campaigns, ABM, marketing analytics and more.

Responsibilities
• Plan, develop and execute ABM, demand-generation, paid campaigns and automated marketing ops to reach inbound and outbound sales opportunities
• Monitor campaign performance and track KPIs such as number of MQLs, target account engagement, meetings booked, SQLs, opportunities, and ROI
• Work closely with our sales team in order to optimize the lead sales cycle and build a lead scoring system in sync with the sales team
• Manage project timelines, budgets, and resources including working with freelancers or agencies

דרישות התפקיד

• At least 4-5 years of experience in a marketing, demand gen role at a B2B tech company
• A good understanding of persona mapping, lead scoring, marketing and sales alignment, campaign optimization and pipeline measurement
• Experience working with platforms like Pardot, Salesforce, LinkedIn and Google Analytics.
• Excellent communications skills and fluent English
• Team player with good interpersonal skills