A rapidly growing company offering a unique product that enables developers to continuously search, locate, prevent & secure vulnerable dependencies without decreasing performance is looking for a talented Demand Generation Manager to join their team.
- Owning and improving the lead funnel, with particular emphasis on lead nurturing, lead scoring and flow automation
- Managing marketing automation and CRM (Hubspot), segmenting the growing database, and implementing the right lead management processes and tools.
- Working closely with the sales team to understand what they need and to ensure that your campaigns are delivering the right type and quantity of leads
- Own the email marketing strategy and implementation, from individual campaigns to ongoing segmented nurture programs
- Developing and executing marketing strategies that increase the efficiency of funnel
-Creating compelling, engaging, high-performing campaigns
- Analyzing user behavior data to identify the highest impact opportunities for contact - whether that’s a new series of trigger-based emails, improved segmentation, in-app messages or refined drip campaigns
You have experience with B2B demand generation
You enjoy fast-paced, highly engaged work environments
You are proficient (and maybe even outstanding) at using marketing automation and CRM tools such as Hubspot or others.
You’ve worked closely with an inside sales team and understand how to support and accelerate them
Your written English is flawless, and you're confident in running customer-facing communications
You love running experiments and optimizing processes to improve impact
You’re hands-on, curious and love to explore new domains and technologies
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