Yad2 isn’t just Israel’s leading marketplace, we’re redefining how people buy, sell, and explore real estate online. With millions of users and a strong foothold in both B2C and B2B, we’re on a mission to make digital real estate smarter, faster, and more accessible, while leading marketing communications, shaping brand language and messaging, and managing conferences, events, and other key touchpoints. We're looking for a sharp, performance-driven, and creative Marketing Manager to lead the marketing strategy and execution for Real Estate New Developments, Driving Yad2’s end-to-end solution for new residential developments, from lifecycle strategy and branding to advertising and sales. What You will be doing? - Build and execute the Go-To-Market (GTM) strategy by positioning our product innovation and value proposition to real estate developers (B2B), while simultaneously executing high-converting marketing campaigns for the residential projects to buyers (B2C) - Lead a performance-oriented operation focused on delivering high-quality leads to our customers - Plan, execute, and optimize multi-channel marketing campaigns (digital, offline, CRM) - Analyze user behavior, funnels, and market dynamics to identify growth opportunities - Drive product–marketing alignment - define positioning, messaging, value propositions and go-to-market plans - Evaluate and shape creative concepts while ensuring high-quality execution - Develop user journeys, generate insights and optimize the customer experience - Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language - Work closely with Product, Sales, and Customer Success to align business goals - Lead retention, monetization, and engagement initiatives - Manage agencies, budgets, and performance metrics with full accountability - Conduct market research, map competitive landscapes, and identify strategic growth opportunities Why This Role Is Special? - Direct business impact - Your work directly contributes to the success of Real Estate New Developments - Unique domain - Real estate is one of yad2’s strongest and most strategic verticals - Room to innovate - Build, optimize, and scale processes in a dynamic environment - A platform millions rely on - Shape how users and professionals engage with Israel’s largest real estate marketplace
