Beiersdorf Hellas

אודות Beiersdorf Hellas

Alpa-BDF is a subsidiary of Beiersdorf AG and a joint venture with the local Israeli company Alpa Cosmetics.

Beiersdorf is a leading global company specializing in skincare and personal care products, with a distinguished history of over 140 years. The company is internationally recognized for its trusted and well-established brands, including NIVEA, Labello and Hansaplast,  all of which are known for their commitment to quality, innovation, and consumer satisfaction. Alpa-BDF, plays a pivotal role in the company’s global operations by offering a wide range of high-quality products that address the diverse needs of its consumers. Guided by the values of care, trust, simplicity, and courage, Alpa-BDF continues to enhance its corporate social responsibility initiatives and strengthen its relationships with local communities. As a company, Alpa-BDF strives to maintain the highest standards of ethical business practices and operational excellence. By combining the global expertise of the Beiersdorf group with a strong local presence, it continues to be a trusted partner in everyday life for consumers in Israel, while remaining dedicated to long-term growth and value creation.