
Head of Marketing - Real Estate - Secondary
Yad2We are looking for a hands-on, performance-oriented, and strategic Head of Marketing to lead all marketing activities within the Yad2 Secondary Real Estate vertical. In this role, you will design and execute our marketing strategy, manage large-scale budgets, and establish structured working methodologies. This is a role for a high-energy "doer" who thinks outside the box, thrives on business goals, and knows how to push projects forward to get results. What you will be doing? - Own and develop the end-to-end marketing strategy across B2C, B2B, and C2C channels, aligning all activities with business growth and KPIs - Manage, optimize, and allocate large-scale marketing budgets effectively across different channels to maximize ROI - Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language - Collaborate closely with the Sales teams to build high-quality lead funnels and support revenue growth - Deep dive into user funnels to analyze behavior, identify bottlenecks, and continuously improve conversion rates at every stage - Partner with Product, R&D and Data teams to turn marketing ideas into live products and features - Use data and analytics tools to monitor performance, optimize campaigns, and uncover new user acquisition opportunities

