Purpose of the role This role is ideal for a sharp, hands-on B2B marketing professional who knows how to turn strategy into execution. The role suits a creative, curious marketer who isn’t afraid of technical topics, can learn fast, and knows how to shape and elevate content. Strong organization skills, clear thinking, and the ability to manage multiple projects simultaneously. Responsibilities • Create new marketing assets from existing content, such as videos, images, carousels, newsletters, and webinar materials, using digital platforms and AI tools. • Write marketing copy independently, working with the technical writer and internal teams to keep content messaging clear, relevant, and technically accurate. • Manage LinkedIn and Facebook content, the monthly newsletter, newsletter, blog posts and so on. • Coordinate content delivery with agencies, industry publications, and the website blogs, including SEO and GEO activities. • Track campaign and content performance, monitor lead handoff to sales and distributors from paid activities, and collect feedback.
