דרוש/ה Senior Growth Marketing Manager
- חסוי -About the Job Canopy (part of Netspark) is the leading AI-powered content filtering app that protects families and adults from harmful online content. We’re growing fast and looking for a data-driven, strategic, and hands-on leader to take ownership of our end-to-end growth funnel. This is a unique opportunity to join a mission-driven, innovative company at the forefront of "AI for Good." As Senior Growth Marketing Manager, you will sit at the intersection of strategy, creativity, and analytics - driving paid user acquisition, scaling retention, reducing churn, and maximizing customer Lifetime Value (LTV). What You’ll Do 1. User Acquisition & Performance Marketing Lead paid user acquisition strategies executed by external agencies across multiple channels (Google Ads, Meta, ASA, TikTok, X, ChatGPT etc.), managing monthly budgets exceeding $100K. Oversee external agencies and media vendors to ensure campaign performance and execution. 2. Retention, Lifecycle & CRM Strategy Analyze user behavior and cohort trends to identify churn points; design win-back flows, re-engagement programs, and cancellation flow optimizations. Build, test, and optimize multi-step automated journeys across Push Notifications, In-App Messaging, and Email (experience with Iterable is a major plus). Develop lifecycle programs centered on onboarding, trial-to-paid conversion, and long-term engagement to boost subscriber LTV. 3. Analytics, Data & Operations Own and optimize marketing tech stack, analytics, and attribution tools (AppsFlyer, GA4, Power BI, Google Play Console, Apple App Store Connect). Serve as the central cross-functional connector between Product, Data, Analysts and Design to align growth initiatives with company goals.
