Head of Growth and Creative

תיאור משרה

• Develop and execute comprehensive growth strategies to drive customer acquisition, retention, and revenue
• Own our strategy for all media: paid search, paid social, and organic campaigns (Facebook, Instagram, TikTok, etc.), from conception to execution
• Work closely with content creators, designers, and copywriters to ensure a cohesive and compelling narrative across all marketing materials
• Shape and communicate the brand story through various creative mediums, ensuring a consistent and resonant narrative
• Analyze data and market trends to gain insights into what resonates with the audience and optimize creative strategies accordingly
• Implement A/B testing methodologies to refine and enhance campaign performance tailored to B2C audiences
• Drive performance marketing campaigns across digital channels, optimizing for ROI and customer acquisition cost
• Work closely with cross-functional teams to ensure marketing strategies align with overall business objectives
• Lead a high-performing team with a consumer-centric mindset
• Be the point of contact with all our media and agencies