Marketing Automation Manager

תיאור משרה

As the Marketing Automation Manager, you will own the strategy and execution of multi-channel campaigns across email, direct massaging, push & pop-ups, landing pages, and automated journeys to engage our prospects and customers. Also you will be analyzing performance to show results, identify areas for testing and improvement.

We are looking for an innovative marketing leader who stays on top of the latest marketing automation best practices to continually optimize our tech stack and programs. Develop and execute comprehensive marketing automation strategies to achieve business objectives.

In this role you will -

• Oversee and manage marketing automation platforms to ensure effective implementation of campaigns
• Lead generation by marketing automation tools
• Map out and optimize multi-channel customer journeys to create cohesive brand experiences
• Analyze campaign performance data and present reports on key metrics like email open/click rates, landing page conversions, and ROI
• Use data-driven insights to continuously improve and optimize campaigns
• Oversee and maintain the organization's marketing automation software and evaluate new marketing technologies
• Collaborate with cross-functional teams to align marketing automation initiatives with overall marketing and business goals
• Stay updated on industry best practices and emerging trends in marketing automation tools