CRM & Marketing Automation Specialist

תיאור משרה

About the role
Are you passionate about crafting seamless customer experiences and driving impactful marketing strategies? We are on the lookout for a dynamic and motivated CRM & Marketing Automation Manager to join our growing team. In this role, you will be a key player in creating, managing, and optimizing customer lifecycle journeys while executing impactful campaigns that enhance engagement across various channels.

What You’ll Be Doing:
End-to-End Campaign Ownership: Take full ownership of marketing automation projects, from ideation and segmentation to execution and performance analysis.

Lifecycle Management: Design, build, and optimize automated customer journeys and ongoing campaigns using platforms such as Salesforce Marketing Cloud and Intercom.

Data-Driven Insights: Monitor and analyze customer data to uncover trends, behaviors, and opportunities for improving customer engagement, loyalty, and retention.

Cross-Team Collaboration: Work closely with Product, BI, and global CRM teams to define business requirements, ensure seamless CRM system integration, and align with overall marketing goals.

CRM Campaign Management: Support the development and execution of both B2B and B2C campaigns, ensuring accurate targeting, timely delivery, and precise measurement of results.

Continuous Improvement: Analyze campaign performance, generate actionable insights, and iterate to drive improvements in efficiency and effectiveness.

As a CRM & Marketing Automation Manager, you’ll have the chance to enhance your skills, expand your expertise, and directly impact the growth and success of our organization. If you are a results-oriented professional with a passion for CRM, customer engagement, and B2B and B2C marketing strategies, we encourage you to apply for this dynamic and rewarding opportunity!