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Email Marketing and Digital Communication Lead
תיאור משרה
iFor Fintech is a leading fintech development company. We are looking for an Email Marketing and Digital Communication Team Leader to join our marketing team.
Responsibilities:
• Manage a team of email marketing and digital communications specialists.
• Lead the planning, deployment, and optimization of multi-channel communication campaigns across email, SMS, push notifications, and in-platform messaging.
• Develop strategies for acquisition, onboarding, retention, and reactivation campaigns.
• Data-driven decision making - analyze, prioritize, and optimize based on data and performance metrics.
• Communicate with all stakeholders in the company (Marketing, Sales, Studio, Retention, Product & Development).
• Ensure all communications are brand-consistent and meet quality standards.
• Monitor campaign performance and conduct A/B tests to optimize results.
• Enhance automation workflows and evaluate new tools for personalization and analytics.
• Technical understanding and ability to manage integrations.
דרישות התפקיד
Requirements:
• 4-5 years of experience in email marketing, preferably in financial services.
• 3+ years of proven experience in in managing teams – must
• Experience in Microsoft Dynamics - a strong advantage.
• Proven experience in managing high-volume communication programs.
• Strong understanding of segmentation, lifecycle marketing, and A/B testing.
• Proficiency in analyzing data and Microsoft Excel.
• Excellent communication and leadership skills.
• Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, or a related discipline.
• Fluency in English.
What We Offer:
• A strategic and operational leadership role in a growing international trading firm.
• Exposure to cutting-edge tools and marketing automation platforms.
• The opportunity to shape client communication and engagement globally.
• A collaborative and agile team culture in a dynamic industry.
To learn more about iFor Fintech and its privacy policy visit: www.iforfintech.com
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