Performance Marketing Manager

תיאור משרה

You will own paid acquisition end-to-end for a high-ticket DTC brand selling products priced in the thousands of dollars. You’ll manage paid campaigns across Meta, TikTok, Google (Search, Shopping, PPC), YouTube, Pinterest among other channels. Building, testing, and ensuring KPIs are met. This is a new brand with zero historical ad data. You'll be building the acquisition playbook from scratch, not optimizing an existing one; you’ll report directly to CMO

:What You'll Do
Plan, set, monitor and optimize paid campaigns across all paid acquisition channels, Meta, TikTok, Google (Search, Shopping, PPC, YouTube), Pinterest and any other relevant platform
Own A/B testing across creatives, audiences, landing pages, and SKUs, run structured tests, read the data, make budget calls
Build and manage retargeting funnels: site visitors, cart abandoners, video viewers, etc
Own Cost/Revenue reporting per channel, creative, product and any other relevant angle on a weekly basis
Availability to understand when (and how) to scale and what to stop
Coordinate with organic and content teams to align paid and owned channels
Prepare seasonal campaigns tied to key buying windows in advance