Product Marketing Manager

תיאור משרה

• Be an expert in our products and market, and gain a deep understanding of our customers' interests, challenges, and requirements to identify key marketing opportunities that enhance customer engagement.
• Collaborate closely with the product team, leveraging data insights to drive impactful strategies and initiatives
• Take ownership of the entire retention funnel by planning and executing strategies, consistently tracking, optimizing, and improving using data, customer insights, and customer-centric thinking
• Improving the level of engagement and conversions on the site and mobile app, including using tools such as marketing automation, CRM, CRO and lead management
• Research and develop marketing strategies and products based on market, competitive, audience, and use case analysis
• Planning the go-to-market strategy and launch outlining how the product should be promoted
• Deliver results in the form of engagement, conversions, and retention
• Work closely with product, R&D and data teams
• Ensure the company's messaging strategy is always up-to-date with the latest market, customer, and competitor insight
• Lead the reporting, monitoring, and tracking of the different campaigns you will lead