B2B Marketing Manager- VPG

תיאור משרה

We are hiring a Global B2B Marketing Manager to our site in Modi'in

This role involves planning and executing marketing strategies to enhance our brand presence, engage with our target audience, and drive lead-generation efforts for 2 global units marketing in the VPG Weighing Solutions division.

Developing and implementing effective marketing strategies and tactics for new and existing products

Creating demand for products through effective positioning
Market analysis and product positioning and conduct competitive analysis.
Messaging and marketing programs.

Be the vital link between the Sales, R&D and Marketing units.

Working closely with the R&D
department and gaining a deep expertise in existing products
Building knowledge and insights of the buyer and decision-making personas

Working with external vendors
Developing product documentation, presentations, digital marketing, email and social media campaigns,
Responsible for brands’ website and digital marketing activities, presenting VPG’s new & existing products and strengthen the company’s brand and increase sales.