Online Marketing Mobile Manager

תיאור משרה

IDI Ventures is a global software company which develops and successfully operates a leading online trading platform. We focus on technology and a targeted online marketing strategy, with a product which has millions of users worldwide!
We are seeking a results-driven and experienced Online Marketing Mobile Manager with a solid background in the Forex industry to lead our mobile marketing initiatives. The ideal candidate will have a deep understanding of digital acquisition strategies, mobile user behaviour, and performance marketing channels tailored to mobile platforms. This role is key to driving user acquisition, activation, and retention through mobile marketing campaigns across multiple geographies.
Key Responsibilities:
• Develop and manage mobile marketing strategies to acquire, retain, and engage Forex traders across iOS and Android platforms.
• Plan and execute performance marketing campaigns via Google Ads, Facebook, TikTok, Apple Search Ads, DSPs, and affiliate networks with a focus on ROI and cost efficiency.
• Oversee ASO (App Store Optimization) and work closely with product teams to enhance app visibility and download conversion rates.
• Leverage data analytics tools to track KPIs, user behaviour, LTV, and CPA across multiple channels and campaigns.
• Collaborate with content, product, design, compliance, and development teams to create compelling mobile funnels and campaign creatives.
• Stay up to date with industry trends, ad platform updates, competitor strategies, and mobile marketing innovations.