לחברה בתחום הרפואי דרוש.ה מנהל.ת מרקום ותוכן

תיאור משרה

an innovative medical device company is seeking a passionate and innovative Content Creator / Marketing Communication Manager. The ideal candidate will have a flair for crafting compelling content and executing strategic marketing communications to enhance the company's digital brand presence and engagement across digital platforms. A background in the health sciences or medical device field is mandatory.
Content Creation: Develop high-quality, engaging, and informative content for various digital platforms for a B2B (physicians, distributors) audience in the medical field including blogs, social media, websites, videos, and email newsletters. Includes creating visuals to accompany posts and e-mail.
Social Media Management: Plan, create, and schedule social media posts. Monitor and respond to audience engagement and trends.
SEO Optimization: Implement SEO best practices to increase organic traffic and search engine rankings.
Analytics and Reporting: Track and analyze the performance of digital content and campaigns. Provide regular reports and insights to optimize strategies.
Brand Consistency: Ensure all content aligns with the brand voice, guidelines, and goals.
Collaboration: Work closely with cross-functional teams including product, sales, and clinical departments to gather information and create cohesive content strategies.
Event Promotion: Create promotional content for events, webinars, and product launches to drive attendance and engagement.
Build Partner Marketing Strategies: Provide our global partners with ideas and methods to utilize our content or develop content for their own local campaigns of the company's products and initiatives.
Internal Communications: Assist as needed to promote brand awareness and messaging within the company's workers and support company events.
Marketing Operations: Perform administrative tasks related to managing marketing vendors and conference logistics.