Senior Email Marketing Manager

תיאור משרה

Senior Email Marketing Manager (Klaviyo + Shopify)
A fast-growing eCommerce group driving growth for top-tier DTC brands across the US, Europe, and Israel is looking for an exceptional, proactive Senior Email Marketing Manager to take true ownership of our retention practice.
If you are a lifecycle expert who thrives on building automated revenue engines and leading strategy for multiple high-growth brands, this is your next move. You will architect complex Klaviyo flows, master advanced segmentation, and brief our dedicated content team to bring your vision to life.
What You’ll Drive:
• End-to-End Strategy: Manage comprehensive campaigns, major sales events (BFCM, holidays), and continuous A/B testing.
• Advanced Automations: Build and optimize full flow libraries (welcome, win-back, VIP) and coordinate multi-channel touchpoints (Email + SMS).
• Content Leadership: Provide razor-sharp briefs to our writers, ensuring the copy perfectly serves your strategy and the US market context.
• Segmentation & Deliverability: Create predictive, RFM, and behavioral segments while proactively managing sender reputation (SPF/DKIM/DMARC).
• Data & Reporting: Run holdout tests, analyze performance, and present incremental revenue growth to key stakeholders and brand partners.