Head of Marketing - Real Estate - Secondary

תיאור משרה

We are looking for a hands-on, performance-oriented, and strategic Head of Marketing to lead all marketing activities within the Yad2 Secondary Real Estate vertical. In this role, you will design and execute our marketing strategy, manage large-scale budgets, and establish structured working methodologies. This is a role for a high-energy "doer" who thinks outside the box, thrives on business goals, and knows how to push projects forward to get results.

What you will be doing?
- Own and develop the end-to-end marketing strategy across B2C, B2B, and C2C channels, aligning all activities with business growth and KPIs
- Manage, optimize, and allocate large-scale marketing budgets effectively across different channels to maximize ROI
- Ensure full synchronization with marketing Shared Services teams to create a unified and effective marketing language
- Collaborate closely with the Sales teams to build high-quality lead funnels and support revenue growth
- Deep dive into user funnels to analyze behavior, identify bottlenecks, and continuously improve conversion rates at every stage
- Partner with Product, R&D and Data teams to turn marketing ideas into live products and features
- Use data and analytics tools to monitor performance, optimize campaigns, and uncover new user acquisition opportunities