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Campaign Manager

Finance Magnates• A global fintech company is looking for a campaign manager (a new rolle)
Devise B2C and/or B2B integrated campaigns with the aim of acquiring and retaining customers
• Manage the implementation, tracking and measurement of marketing campaigns
• Write, edit and proofread copy for promotional materials
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Key Functional Areas of Responsibility
• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms. Facebook, LinkedIn, and other social media platforms. Re-targeting and Programmatic agencies or platforms such as Adroll or RTB systems
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
Job Requirements:• 2+ years of professional experience in campaign management.
• Understanding and working knowledge of HTML, CSS
• Proven experience as a PPC Manager
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
• Working knowledge of analytics tools (Google Analytics, etc.)
• Understanding of HTML and XML is a plus
• Working Knowledge with implementation of pixels and other tracking tools and implementations
• Analytical thinking with strong math skills
• Native English - MUST
Required Experience:3-4 שנים
Locations:מרכז
Category:שיווק
Job Date:07/04/2019
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