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We at Stratasys are passionate believers in the value and power of 3D printing, and in the change it can bring to design, innovation and manufacturing.
The solutions we create are used by over 20,000 enterprises worldwide, and are rapidly changing the way products are imagined, designed, marketed, produced, supplied and sold. We are literally shaping the world that surrounds us – from the products and services in our lives and homes, to our health and quality of life, our transport, security and economies, to how we teach, research and even learn.
Stratasys is the largest 3D printing solutions’ company in the world – a company at the forefront of 3D printing innovation for more than 25 years
The Director of Product Marketing responsible for providing marketing leadership to increase customer usage of Stratasys products. This key position will provide strategic leadership to meet business objectives, and partner closely with others in the marketing, product, and materials organizations to create and execute global, integrated marketing campaigns. This role brings new products to market, drives competitive sales and channel programs, deliverers content for campaigns and training, and other defined objectives that drive revenue growth, market leadership and awareness.
•Lead the development and drive the global product marketing strategy for the Design business unit.
•Use data and analytics to improve campaign performance over time.
•Collaborate with customers and partners to understand current and emerging needs and translate into compelling marketing messages that align with buying criteria.
•Define, manage and evolve differentiated competitive messaging and positions for assigned offerings.
•Deliver content to assist with development and execution of marketing campaigns and demand generation activities to grow faster than the competition.
•Identify and publicize novel 3D printing applications to increase customer usage.
•Drive consumables consumption post installation.
•Coordinate the development and execution of integrated marketing campaigns.
•Working closely alongside the Global Marketing team, develop and execute a plan to generate reach across multi-division customers.
•Analyze sales and channel pipelines; drive revenue and other improvements for specified objectives.
•Analyze marketing influence on attainment of product revenue goals and manage marketing budget for assigned products.
•Analyze market dynamics and competitive landscape that affect material demand and direction.
•Bachelor’s degree in engineering/science preferred.
•MBA in Marketing or closely related field preferred.
•7+ years' experience in professional roles within marketing, or business development.
•5+ years demonstrable strategic marketing and/or sales leadership experience working with or in technology companies. Must demonstrate expertise in how to sell/market into B2B markets.
•Track record of successfully building and implementing sustainable global marketing programs.
•Additive Manufacturing experience highly preferred.
•Proven experience in managing a product marketing team for a global B2B business >$50m
•Demonstrated ability to work proactively and collaboratively with global, cross-functional teams.
•Prior experience dealing with ambiguity and change in a rapidly growing environment.
•Demonstrated desire to achieve results, with an emphasis on customer focus, commitment to quality and timely output.
•Professional exposure to additive manufacturing technologies or related services.
•Excellent communication, organization, decision-making, analytical and problem-solving capabilities
•Native English speaker.