תיאור משרה

We are looking for a professional Digital Marketing Manager to join our Marketing team and lead the digital and marketing automation processes. A high-level of experience is required to provide actionable insights that will help drive new business and generate brand awareness in the relevant market segments.

· Develop and define KPIs to measure performance of marketing channels and activities, converting data into actionable insights for marketing

· Identify and drive new growth initiatives to improve marketing performance

· Develop & drive global digital marketing campaigns including Email marketing and PPC campaigns across multiple channels with a focus on account-based marketing

· Design and execute a comprehensive market segmentation strategy for personalized, targeted communications

· Drive all marketing automation processes, including scoring models, nurture flows and rules, and implement industry-wide best practices

· Build a lead nurturing strategy to optimize the conversion of leads into customers, working closely with the SDR function

· Oversee website and social media maintenance, performance & optimization