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B2B Marketing Director

3-4 שנים |
משרה מלאה
| לפני 13 שעות
תיאור משרה

PROFTIT, an international company that provides a unique management software for the Fintech industry, enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. We’re located in Ramat Gan (BSR Tower).

Job description:

Take ownership of all marketing activities of the company, including (but not limited to):

-Manage & expand PPC campaigns across various platforms
-Optimize & refine all aspects of the marketing funnel (assets, messaging & communication, content, flow, leads quality, sites, etc)
-Devise & implement email/chat marketing, retention, and automation activities
-Devise & implement tech + content SEO strategy and activities on relevant social networks
-Prepare timely reports on acquisition & traffic activities

דרישות התפקיד

We are looking for a seasoned specialist with holistic approach to marketing, who will dive deep to understand products’ target audiences, competitors, sales & marketing funnels and will build and scale up all marketing activities of the company.

-3+ years of experience in B2B SaaS marketing
-Analytical, data-driven, result oriented
-Robust experience with analytics tools like Google Analytics, Hotjar or similar
-Technically sound – you know your way around GTM with advanced tracking setup and events configuration
-2+ years of hands-on experience in Google Ads (search, display)
-1+ years of hands-on experience in advertising on either Twitter, LinkedIn, Facebook, Quora
-English – mother tongue level. You know how to write marketing copy and microcopy that stands out from the crowd
-High proficiency in Excel. it’s your main analysis & optimization tool – you eat pivots & vlookups for breakfast
-Experienced in creating design & content briefs for banners, landing pages and sites
-Experienced in CRO processes of sites, landing pages, registration forms and user funnels
-Good understanding of on-page/off-page SEO and optimization strategies

Advantages:
-Advanced WordPress user
-Experience in email marketing & automation – huge advantage