Marketing specialist

ראש העין |
3-4 שנים |
משרה חלקית
| לפני 15 שעות
תיאור משרה

· Manage and curry out processes to get the word out about our company and products
· Drive qualified traffic to our front door
Deploy successful marketing campaigns from ideation to execution
Experienced with a variety of organic and paid acquisition channels like content creation, PPC campaigns, event management, publicity, social media
Manage lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Have the ability to contribute to our strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals

דרישות התפקיד

· 2-3 years experience in marketing together with the potential and attitude required to learn new business
· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Experience in setting up and optimizing Google Adwords campaigns
· Making sense of metrics and processing figures with spreadsheets
· A sense of aesthetics and a love for great copy and witty communication
· Up-to-date with the latest trends and best practices in online marketing and measurement
· BSc/MSc degree in Marketing or related field
· Physics / optics knowledge an advantage