לצערנו המשרה כבר לא בתוקף

יוניליוור מגייסת מנהל/ת קטגוריה

3-4 שנים |
משרה מלאה ועוד
| לפני 8 שעות
תיאור משרה

Develops and execute category strategy, innovation & renovation. Builds and manages category budget and activation plan to deliver category ambitious growth, brand strength, market share & financial goals.

Development of local business strategies:
Develops category strategy into local market plan
Conducts audit (brand measures, competition analysis, media & consumer behaviors)
to gain continuous market understanding and identify business opportunities
Innovation processes:
Leads category processes of innovation & renovation including IPM
Leads the category 8Q innovation plans
Builds and manages Inoovation business cases and P&Ls
Category communication & 360 activation:
Builds and manages Strauss IC brand communication plans and fulfillment of its purpose
Build and manage launch plans
Builds and manages 360 activation plans
Budget management:
Plans annual category’s budget according to the strategic priorities
Manages category’s A&P budget in order to achieve KPI's and effective utilization

דרישות התפקיד

BA in economics/Business/Communication/Social Sciences; MBA- advantage
3-5 years of experience in marketing.
At least 2-3 years as brand manager
Knowledge of FMCG sector- advantage
Planning & Budgeting
Fluent English