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Marketing Operations Manager

5-6 שנים |
משרה מלאה
| 14/10/2021
תיאור משרה

As a marketing operations manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced, deadline- and detail-oriented environment managing multiple projects at once.
Your responsibilities as a Marketing Operations Manager:
• Own and operate RAD’s marketing technical stack:
o Website & CMS (Drupal)
o Marketing automation (Hubspot)
o CRM (MS Dynamics) interfaces with website and marketing automation system
o Dashboard and reporting (Google Data Studio, Reporting Ninja, Crazy Egg, Hotjar)
o Automation and integration workflows (Integromat, Zappier)
o ABM (LeadFeeder)
o Inbound website conversion (Zoom Analytics)
o Email marketing (Info4umobile)
o Video channels (Vimeo, YT)
o Surveys (Survey Monkey)
• Manage Google Marketing Platform for tracking and measurement, including Google Analytics, Google Tag Manager and Google Optimize, etc.
• Provide regular and ad-hoc reports, data analysis and insights to management and other stakeholders
• Enable marketing campaigns (paid and organic) on social media channels using HubSpot landing pages
• Bring in innovation, introduce new tools and platforms, and support their integration within the marketing team
• Manage marketing projects and prioritize marketing tech requirements
Option of working from home 2 days a week

דרישות התפקיד

This job is for you if you have:
• 4+ years working in a b2b marketing environment
• Strong leadership skills, deep technical affinity, independent, strong communication skills
• Experience with Marketing Automation platforms (HubSpot is an advantage)
• Experience with CMS platforms (Drupal is a big advantage)
• At least 4 years of experience working with digital tools, data analysis and customer journey tools
• Knowledge in HTML, CSS, Java script
• Excellent English – both written and verbal
• A bachelor’s degree
The following will give you an advantage:
• Experience in the online marketing platforms such as LinkedIn, Google Ads, Facebook and more
• Experience in conversion optimization and UI/UX
• SEO knowledge