Strategic Digital Marketing Specialist

רחובות |
5-6 שנים |
משרה מלאה
| לפני 4 שעות
תיאור משרה

Are you the one?
If you’re looking for the opportunity to be creative, innovative, and impactful to our business, then maybe you are!
Stratasys, the market leader in 3D printing, is looking for a hands-on Strategical Digital Marketing Specialist to join the Production Business Unit and take us to the next stage of our digital transformation.
Stratasys is based in Rehovot and works in a flexible, hybrid mode between office and home.

What will you do:
- Plan, manage and execute BU web, social media, community forums activity, aligning with corporate marketing, partners and regional marketing.
- Manage the BU’s web pages, while strengthening the BU digital presence, understanding web traffic and the best opportunities to advance business goals.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Plan new and creative growth strategies through digital marketing.
- Work with regional and corporate teams to analyze performance of digital marketing campaigns and assets.
- Generate high quality followers and build engagement across social channels
- Plan cross channel campaigns aligning with Regional and Corporate teams to enhance customer engagement on social media, SEO/ PPC and email campaigns.
- Manage projects involving external vendors.
- Identify critical conversion points and drop off points to optimizes user funnels.

דרישות התפקיד

- Proven B2B experience in digital marketing. Within the industry an advantage.
- Excellent English, Native speaker - a strong advantage.
Knowledge of SEO and the ability to create and effectively manage organic search campaigns.
Demonstrable background leading and managing social media channels.
Experience with Content Management System (CMS).
Knowledge of Marketo and SF a strong advantage.
Understanding of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).