לצערנו המשרה כבר לא בתוקף

Digital & GTM Manager

3-4 שנים |
משרה מלאה
| 07/06/2022
תיאור משרה

• Crafting compelling messages across marketing channels (landing pages, ad campaigns, social media etc.).
• Overseeing and developing marketing campaigns.
• Updating databases and using a customer relationship management (CRM) system.
• Evaluating projects using relevant KPIs and feedback from existing and prospective customers.
• Designing and coordinating promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).
• Maintaining websites and looking at data analytics.
• Organizing events and exhibitions including: all pre-planning, identifying what products to show and how, managing booth design concepts, managing booth builders and all subcontractors, all shipping coordination, etc.
• Managing campaigns on social media.
• Handle all communication with Certified Partners and collateral communicated through Webinars and Nurture Campaigns together with Global Services, Product Manager, and Sales team.
• Create content and overall management of marketing collaterals including brochures, presentations, other.
• Manage A-Z efforts for all digital assets, prioritize and produce consistent positioning and messaging across platforms.
• Plan and execute 360 digital campaigns, in small and large scale, paid and/or organic, optimizing them to success, advising on and implementing SEO.
• Ensure content is synced across platforms and build compelling content strategies and expand the reach and impact of the collective voice through amplification of key narratives and initiatives.
• Create content and product marketing materials to support G2M implementation globally and overall management of marketing collaterals.

דרישות התפקיד

• 5 years of experience in a Marketing position in a global B2B company.
• Bachelor’s degree in relevant fields (MBA is an advantage).
• Strong English written/verbal communication skills.
• Experience managing CRM with strong affinity to data analytics Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
• Solid understanding of market research and data analysis methods.
• Proven experience with organic and paid campaigns, at small and large scale and social media management.
• Proven experience with event planning and exhibition execution on international level.
• Good taste for branding, a sense of aesthetics, and ability to catch an audience’s attention.
• Highly organized, extremely detail oriented, and meticulous.
• Able to work quickly and efficiently in a dynamic and demanding work environment.
• Team player with excellent interpersonal and communication skills.