Website Marketing Specialist

תיאור משרה

We're seeking a Website Marketing Specialist with strong CRO expertise to own our digital presence end-to-end, directing a network of specialized vendors and driving conversion performance.

Responsibilities:
Serve as primary point of contact across development, design, analytics, AI, and infrastructure vendors, ensuring coordinated delivery against a shared roadmap
Direct vendor-led development of our multi-LOB, multilingual growing WordPress site, including migration of subsidiary sites into a unified architecture, and oversight of plugins, server, and security
Maintain SEO /AEO best practices and performance standards
Own CRO strategy, including A/B testing, popup optimization, and smart landing pages, using GA4/GTM and CrazyEgg data to inform user journey improvements and decision-making
Direct website design work for visual and brand consistency, collaborating with PPC and social media to ensure consistent messaging across channels
Manage our AI chatbot strategy (EN/HE), overseeing the underlying LLM/CDN setup and its integration with HubSpot
Own the integration and management of all marketing technologies connected to WordPress, including HubSpot and cookie consent compliance